About Clarke’s Company
One Vision. Multiple Ventures. Lasting Impact.
Who We Are
One Vision.
Multiple Ventures.
Lasting Impact.
Clarke’s Company is a diversified business and development company building and supporting ventures across hospitality, events, education, business development, and community-centered initiatives.
Our portfolio brings together distinct brands with a shared commitment to creating exceptional experiences, developing people, strengthening communities, and building opportunities for sustainable growth.
From elevated hospitality concepts and event experiences to educational programming, entrepreneurial development, and strategic partnerships, Clarke’s Company provides the vision, leadership, and infrastructure that connect our ventures while allowing each brand to maintain its own identity.
We believe business can be both profitable and purposeful — creating value for our companies, our partners, the people we serve, and the communities in which we operate.
Our Approach
Build with intention.
Lead with excellence.
Create with purpose.
We identify opportunities, develop concepts, build strategic relationships, and create systems that allow ideas to grow into sustainable brands and meaningful experiences.
Business Portfolio
Commercial Ventures & Brands
Clarke’s Company develops and operates ventures across hospitality, events, education, business development, and experiential concepts. Each brand is built to deliver excellence, create opportunity, and generate lasting value.
Our commercial portfolio includes Passion Fruit Prime, Taji Hospitality, YUNIKU Events, Black Biz Coalition, and Craft Keepers Inc.
Community & Impact
Nonprofit & Community Initiatives
Alongside our commercial work, Clarke’s Company supports nonprofit organizations, educational programs, workforce initiatives, and community-focused partnerships that create opportunity for those who need it most.
Our community portfolio includes the NY Belles Foundation, Press & Push Ministries, Atsumeru Community Hub, and Craft Keepers’ scholarship and grant programs.
Meet the Founder
Dr. Beatrice Salandy — Founder & CEO
Dr. Beatrice Salandy is an entrepreneur, educator, hospitality professional, and culinary leader whose work spans hospitality, events, education, workforce development, and community-centered initiatives.
As Founder & CEO of Clarke’s Company, she leads a growing portfolio of brands built around a shared purpose: creating exceptional experiences, developing people, and building opportunities with lasting impact. Her multidisciplinary background brings together business leadership, culinary arts, education, event production, and community development — providing the foundation for Clarke’s Company and the ventures it supports.
Clarke’s Company is still being built — one brand, one program, one community member at a time. And Dr. Salandy is at the center of it all.
"Every brand we build is a door we open for someone who needed a way in."
How We Work
The Five Pillars
Hospitality
From luxury dining to hotel management consulting, we set the standard for premium hospitality experiences rooted in cultural authenticity and operational excellence.
Education
Equipping individuals with the skills, credentials, and confidence to build meaningful careers — through in-school programs, workforce training, and the Craft Keepers Inc.
Business Development
Strengthening Black-owned businesses through networks, incubators, supplier diversity, and access to capital — creating economic ownership, not just opportunity.
Community Impact
Investing in the well-being of families and communities through scholarships, food security, youth leadership, and social services that meet people where they are.
Leadership
Developing the next generation of leaders — in business, faith, community, and hospitality — through mentorship, coaching, and programs designed to build leaders who lift others.
Our Journey
How We Got Here
Craft Keepers Inc. Founded
Craft Keepers Inc. launches as a certified school vendor, bringing culture-driven workforce and culinary programs directly into classrooms across New York and New Jersey.
Community Infrastructure Built
The NY Belles Foundation, Black Biz Coalition, Press & Push Ministries, and Atsumeru Community Hub are established — creating an integrated ecosystem that serves communities from every angle.
Taji Hospitality & YUNIKU Launch
Taji Hospitality Group formalizes its consulting and management practice. YUNIKU Events & Spaces launches three distinctive venues in Richmond, VA, expanding the hospitality portfolio.
Passion Fruit Prime Opens
Passion Fruit Prime opens in Shockoe Slip, Richmond, VA — a luxury Caribbean & Liberian steakhouse that anchors the hospitality pillar and brings the full portfolio vision to life.
Virginia Expansion & Craft Keepers Growth
Craft Keepers Inc. expands programming into Virginia. The Craft Keepers Grant Program launches in 2027, and the company continues its path toward becoming a full educational institution.
Clarke’s Company Continues to Build
New partnerships, new markets, and new ventures are in development. Clarke’s Company remains focused on building brands with purpose and creating lasting impact across every community it serves.
What We Stand For
Our Core Values
Excellence
We hold ourselves to the highest standard in everything we do — from the food we serve to the programs we run.
Community
Every decision we make is filtered through one question: does this serve and uplift our community?
Innovation
We reimagine what is possible — blending tradition with forward-thinking approaches to create lasting change.
Integrity
We operate with transparency, accountability, and a deep commitment to the people and communities we serve.
Inclusion
Our ecosystem is built to be accessible — welcoming people of all backgrounds to participate, grow, and thrive.
Legacy
We build for the long term — creating institutions, opportunities, and wealth that endure across generations.
The Ecosystem
Our Eight Brands
Leadership
The Team Behind the Vision
Founder & CEO, Clarke’s Company
Dr. Beatrice Salandy
Entrepreneur. Educator. Hospitality Leader.
Co-Founder & Director of Operations
Steve Clarke
Hospitality. Strategy. Execution.
Director of Community Impact
Shivonne Ramsey
Programs. Partnerships. People.
CFO — NY Belles Foundation
Jennifer Zamor
Finance. Sustainability. Growth.
Projects Manager — NY Belles Foundation
Nisha Charles
Planning. Coordination. Impact.
Ministry Leader — Press & Push Ministries
Isaac Joemah Jr
Faith. Service. Community.
Want to join the team? Get in touch
Clarke’s Company
Ready to Work Together?
Whether you’re a strategic partner, an investor, a community organization, or a brand looking to grow — Clarke’s Company is built to connect the right people with the right opportunities.